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Understand the difference between creating a Double for a real person and creating an AI Employee for a role, team, or business workflow.

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There are two types of Doubles:

A Real Person Create an AI version of yourself or someone on your team. Built around a real identity, voice, and expertise. Best for: founders, creators, consultants, sales reps, or anyone who wants a personal AI presence that sounds and feels like them. An AI Employee Create a fictional AI teammate for your business. No real person behind it — just a purpose-built agent. Best for: sales bots, support agents, recruiting assistants, or any business function that doesn’t need to represent a specific person. Which one should I choose?
A Real PersonAn AI Employee
Based onReal identity, voice, expertiseFictional persona
Best forPersonal brand, thought leadership, networkingBusiness functions, customer-facing roles
ExamplesI’m John, Head of SalesMeet Aria, our support assistant
Not sure? If there’s a real person behind the Double — choose A Real Person. If it’s a role or function with no specific individual behind it — choose An AI Employee. \